Buoy
Navigating Bitcoin with clarity.
a beacon for bitcoin
In a world where traditional finance is increasingly controlled and devalued, Bitcoin shines as a symbol of freedom, fairness, and resilience. Yet, its ecosystem can overwhelm newcomers with complexity. Buoy is a wayfinding platform that empowers Bitcoin beginners to explore and compare Bitcoin-only services with ease. We crafted a digital experience as liberating as Bitcoin itself, transforming uncharted waters into a clear path forward.a human-centered journey
Buoy puts users first, simplifying the Bitcoin ecosystem through intuitive design. Built on research, the platform lets users compare services based on features and values, with a clean interface, bold visuals, and jargon-free clarity. Interactive tools and fluid navigation empower confident decision-making, making Bitcoin’s potential accessible to all.
a visual language of guidance
Buoy’s visual identity draws from maritime navigation, blending the precision of radar with the organic ripple of water in concentric circles. The typography merges a modern, open sans-serif with monospaced, tech-driven accents, echoing Bitcoin’s protocol roots. The logo—a vibrant orange, mirrored ‘B’ split by a bold black line—evokes the Bitcoin symbol while, rotated, resembling a chain of buoys signaling clarity in a noisy world.